Five Reasons Why Chinese Millennials are Driving the Tourism Market: #2

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Chinese millennials are well-educated and globally engaged. More so than their parents, Chinese millennials are tuned into global trends and are well-educated. More than 70 percent are from the upper-middle class and about one-third are college graduates (compared to just ten percent of the total population). An impressive 80 percent of them are employed full-time, most in white collar jobs, giving them the income necessary for overseas travel. And more so than older generations, Chinese millennials are engaged as global citizens: many have been educated abroad and nearly all of them are digital natives who are plugged into the wider world. This exposure to foreign culture and politics has helped spark an interest in traveling not only beyond Chinese borders, but beyond the Asia-Pacific region.

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