From the Middle Kingdom to the Middle East: Six Reasons Why Chinese Travelers Are Exploring MENA: # 1

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Adventure Travel is “In” Chinese travelers – particularly millennial travelers, who now make up more than half of tourists – are increasingly interested in trips focused not on shopping, as their parents’ travel was, but on culture and heritage-oriented trips. In addition to the Giza Pyramids, Luxor, and other famous heritage sites in Israel, Lebanon, and North Africa, lesser known cultural destinations have brought in Chinese tourists. Governments are beginning to offer events such as Egypt’s Afro-Chinese Arts and Folklore Festival, which features performances and works from Egypt, China, and a range of African nations, to attract tourists from the Middle Kingdom. Luxury trips with a religious theme have become popular, too: Egyptian officials are now offering high-end tours such as the “Holy Family” tour series, which traces the Biblical path of Mary, Joseph, and Jesus’ escape from King Herod down the Nile.

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