News of Firms: Edelman Partners With Basilinna

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Edelman and Basilinna, DC-based strategic communications shop, have entered into an exclusive partnership designed to provide multinational China-and Middle East-based clients of both firms with expanded communications and government relations services in China, the Middle East and the US. The alliance, which combines Edelman’s integrated global communications services with Basilinna’s specialized strategic consulting services, is intended to help clients navigate through the challenging landscape of changing international market dynamics. “The Basilinna team has unique insights on issues related to China, the Middle East and US markets and a strong track record of matching those insights with effective strategies,” said Edelman Asia Pacific CEO Stephen Kehoe. In the Middle East, Edelman will work with Basilinna’s partner, EN Investment, a consultancy and investment house with expertise in screening investment opportunities, interpreting and evaluating public policy and pursuing business development possibilities in Egypt and the wider MENA region.


Corporate Ink, a Boston-based B2B tech PR and content marketing agency and a partner in Worldcom Public Relations Group, has been acquired by Greg Hakim, who was previously a vice president at the firm. Hakim will now serve as the agency’s president and CEO. Corporate Ink was founded in 1989 by former chair of Worldcom’s technology practice and B2B practice groups Amy Bermar, who will continue to consult with the agency and its clients. With experience in emerging tech, data and analytics, supply chain, procurement, manufacturing, robotics and customer experience, Corporate Ink has worked with such clients as Workforce Logiq, Universal Robots and 3M.


MediaTracks Communications, which provides radio and audio services for public relations, will celebrate its 30th anniversary on Dec. 22. The company, which was founded by Shel Lustig and Reed Pence, started out by producing the syndicated program "The Search for Mental Health" for Forest Hospital in Des Plaines, IL. The company then added "Radio Health Journal" and "Viewpoints Radio" to its lineup. Those two programs now air on more than 1,200 stations nationally and reach roughly 6.2 million listeners weekly. MediaTracks serves such clients as Pfizer, The Home Depot, Verizon Wireless and McDonald’s. “Radio—in its many forms—continues to play an important role for savvy public relations practitioners looking for a dynamic method to reach millions of diverse consumers,” said Lustig, who serves as the president of MediaTracks.

Originally published at O'Dywer's

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December 18, 2019

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