Many obstacles can thwart access and expansion in markets from restrictive regulations to local protectionism. Competitors — domestic or foreign — with stronger relationships can effectively work the system to block your business.
Basilinna is experienced at identifying the real — and sometimes not so obvious — obstacle to your business growth and developing smart strategies to overcome those challenges.
A major U.S. manufacturer of road safety products believed that their access to Chinese provincial markets was limited due to restrictive regulations. Basilinna used its network to determine that while the regulations were restricting their access, they had been written that way under the influence of one of their major global competitors who understood better how the system works. That competitor tailored the regulations to their products. The Basilinna team developed a strategy that not only resulted in the regulations being revised to enable more competitive pricing in the market but also increased the company’s sales by 110%.
Our approach was to help the transportation officials’ with one of their top priorities by launching a series of provincial seminars on how to effectively reduce traffic fatalities. The seminar showcased the company’s road safety expertise and at the same time provided a platform to demonstrate their products without having to pay a sales call.
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