Creating New Openings in Closed Markets


Economic policy change creates opportunity but also provides challenges for those who wish to have a first mover advantage.


The Basilinna team helps firms achieve “firsts” in the market by developing creative win-win solutions to facilitate investments.


One of the largest music companies was seeking to enter the Chinese market, but the sector was only recently opened to foreign firms. The challenge was that the company wanted to bring its full range of business to China, artist development, production, and distribution – something that had never been tried previously. Our team identified strong partners, supported the negotiating strategy, developed the strategy for obtaining the necessary approvals and licenses, and designed the successful government affairs strategy. This firm still holds the only full service music company license.

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Recent Posts

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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