Creating New Openings in Closed Markets

Problem

Economic policy change creates opportunity but also provides challenges for those who wish to have a first mover advantage.

Promise

The Basilinna team helps firms achieve “firsts” in the market by developing creative win-win solutions to facilitate investments.

Proof

One of the largest music companies was seeking to enter the Chinese market, but the sector was only recently opened to foreign firms. The challenge was that the company wanted to bring its full range of business to China, artist development, production, and distribution – something that had never been tried previously. Our team identified strong partners, supported the negotiating strategy, developed the strategy for obtaining the necessary approvals and licenses, and designed the successful government affairs strategy. This firm still holds the only full service music company license.

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