Culturally Tuned Responses to Inevitable Missteps


Crises always occur in the most unexpected situations and the problem-solving toolset and emergency response tactics that work at home might not be effective in a different culture.


Basilinna has helped many clients weather challenging situations around the world, and we can design an effective strategy to manage your crisis gracefully.


One of the top executives of multinational pharmaceutical company misspoke about the extent of pirated medications on the world market coming from China while on a panel with their regulator at a leading global conference. The regulator was highly embarrassed in front of global CEOs by this erroneous fact. Not only did the regulator demand an apology, but word leaked out through the Chinese media resulting in protests against the company’s products in major cities.

Behind-the-scenes, our team leveraged our know-how and expertise to develop a strategy for the client which found common ground between the company and the Chinese government in resolving this crisis. By developing a swift response, our action prevented this misstatement from remaining a high profile and embarrassing crisis that could have taken years to repair.

Within months, the pharmaceutical company was back in the good graces of regulators – and on the shelves in the world’s largest consumer and healthcare market.

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