Leveraging the Media to Define Your Image


Public messaging can be an effective way for a company to reach one of its critical audiences – the government, as well as a means to develop a reputation of expertise. The challenge is finding the right message as well as the correct venue to ensure that your message is received.


Basilinna’s team has a track record of success of developing interesting projects that lend themselves to interesting content ensuring placement in global or local media outlets helping companies proactively define their image.


A global firm wished to demonstrate its support for a critical issue in the lead up to a senior level global financial summit. Basilinna created a platform to showcase the firm’s expertise in a supportive way to the leadership of the summit but also developed an op-ed that was widely circulated that helped brand the firm as one of the leading thinkers on this critical issue. We know firsthand that in China government officials at all levels read what is written in the domestic and international media about companies and pay attention to what their messaging is on China.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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