Why Chinese Tourists Deserve Your Attention

By Leigh Wedell, as featured on Forbes

For more than 20 years, I've worked with clients entering and expanding in the China market across all major business sectors and mainly Fortune 500 companies. Lately, there's been a major uptick in interest in capturing the China tourism market, and we have been working with new clients on how to tap into this formidable market.

Despite continued trade tensions and bilateral bickering, the Chinese market remains one of the greatest consumer market opportunities of this century. The headline numbers are impressive -- a population of nearly 1.4 billion and GDP growth still close to 7%. The popular stats, however, miss the real reason for confidence: Spurring consumerism is front and center for China’s leaders as they reorient their economy away from exports.